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Stop wasting time on leads who aren't qualified according to your ideal customers, criteria or who you can help.

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Today my fellow Christmas maniacs, we will cover the 'B2B Santa' lead filtering and qualification system 🎅🏻

I see this over LinkedIn every single week.

"I need qualified leads"

Having spoken with thousands of founders and B2B companies, I hear the same always.

They want to spend time on the "right" leads. Not unqualified ones.

Today you'll get access to one of the tools from B2B Santa's workshop.

The LEAD QUALIFIER.

A system that will qualify your leads automatically independent of what source they come from.

You'll get access to a N8N flow that is built to qualify your leads from 2 sources: GetSales and LeadShark.

Why those? Cause you've at this point learned how to build your outbound campaigns, and post lead magnets on LinkedIn that goes viral and generate hundred (and thousands) of leads.

Part 1: Some about the lead sources before we build it

To get things clear, I want to cover some about the sources.

Where the leads we want to qualify comes from.

First source: GetSales.

If you haven't unwrapped the gift from day 6 of our calendar, click here to watch the video now.

This is when you run outbound campaigns on LinkedIn, and you have 4 triggers or sources:

All people you connect with
All people that doesn't accept the connection request
All people you connect with who replies to the messages you send
All people you connect with who doesn't reply to the messages you send

We will set up all these 4 as webhooks and sources you can run to, and you can plug them into the GetSales template you can find in day 6 (or here).

Second source: LeadShark.

On day 7 we unveiled the process of writing LinkedIn posts sharing lead magnets (day 4), and using LeadShark to automate the post, and also extract the leads. If you haven't watched day 7, click here to watch the video now.

From LeadShark we add the webhook into settings (covered in day 7) and enable settings to be "auto-automate posts" where post has the word "comment" in it. This allows LeadShark to automatically extract every commenter on your post.

We will set up that webhook trigger in the N8N flow so that you can import those easily.

Part 2: The N8N template

Below you find a button which will take you to a file in our Google Drive you can download. It's the template for N8N you can import and use, containing all the flows and logic needed to run this qualification system.

Click here to download N8N template

Part 3: Building your ICP matrix

For us to really do anything, we want to get your ICP defined.

You have 2 options here:

Use the ICP memo that we produced together in Day 1 of this Christmas Calendar.
Use the ICP Matrix CustomGPT we have built to draft the spec (button below)

This will be used to qualify your enriched leads so that our AI system can correctly and in an educated way filter, qualify and segment your leads.

Click here to access the CustomGPT

Part 4: RapidAPI (the source for data)

One thing which is essential to get things going, is we need data about our leads. If you use GetSales as a source, this is easier and you can skip this (optional). But I would still recommend using this.
To get the data we want about and for every lead, we want to scrape and extract 3 datapoints: LinkedIn profile data, LinkedIn company page data, company website data.
Together, we will use this to analyze the lead (person) and company (account), to whether they match our ICP.
You can do this for free, but you're limited to 25 leads a month. Or you can pay $40/mo and access to 15000 runs with the API.

Subscribe to the API on RapidAPI here

Part 5: OpenRouter for AI qualification

The last piece to this puzzle is the AI itself.
For ease, and flexible use - we use OpenRouter instead of locking in with either OpenAI, Google or Anthropic for use of their models specifically.
OpenRouter is an aggregator, one platform with 100+ large-language models (LLMs).
This allows you to test the system with different models, and use models cheaper than the household names.
You need to add a credit card to your account to be able to start this, but they have models which are free to run and use (but with usage limits).

Get your OpenRouter account and key here

Watch video on how to get your OpenRouter Key

Part 6: Putting it all together

Watch the video above where I go through the full build and putting it all together.

It's a full walkthrough on how you use this, what to do, and what you will get from it.

NOW, go up and watch it if you haven't.

Part 7: What now?

At this point, you have your initial skeleton of your full lead qualification engine.

This is one part of it.

But one thing you should take into account is how you handle, and what you do with those leads who are qualified.

And those who are not qualified.

Do you handle them in the same way.

Do you completely discount all leads that aren't qualified? Or can you use them for something?

Will you only take the leads who are qualified, and what do you do with them?

Send cold email?

Follow up manually?

This is where you need to have a solid strategy - and not to talk about system overall.

The most important thing any B2B company (company selling to other companies) can have.

Is an engine that not only generates leads, but also knows how to nurture them.

Why?

Cause most don't have it, and it's the most foolproof way to stand out.

And because the #1 currency is TRUST.

Nurturing and caring for your leads, handling them correctly is what leads to trust, and making your leads and potential clients trust YOU and your company.

If you want to see how the FULL strategy and system looks, and how it would work for your company.

We would love to talk to you and give you a 1-1 personalized walkthrough.

The calendar below is for that purpose.

So now, go below, and find a time.

Speak soon! - Best 'B2B Santa'

Ready to grow your company with an AI-powered lead generation system, like 58 other founders?

Get your own private walkthrough of the system that’s helping us (and founders like you) generate more than 1.5 million impressions per month on LinkedIn, resulting in $1 million+ in additional pipeline value every month.

Find a time in the calendar below to get your walkthrough 👇

No availability, click here to submit interest

See you on the other side!

Best regards,

Harald Roine (AKA. Buro Santa #1)

Lasse Flagstad (AKA. Buro Santa #2)