You've unlocked Christmas Calendar Day 12 of 24!

These prompts make your bookings want to buy your offer before you talk to them

Use AI to write out perfect pre-call email sequences and forms.

Find a time in the calendar to get your full strategy before Christmas 👇

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Hohoho! Welcome to Day 12 🎅🏻

Buro Santa has a specific gift for you today. It fits in a stocking. It weighs nothing. But it fixes the single biggest leak in your revenue pipe.

Most founders treat the time between "Booking" and "Meeting" as dead air.

They get the notification: New appointment with John Doe.

Then they wait. They show up to the Zoom call cold. They spend the first twenty minutes fighting objections. They spend the next twenty minutes trying to prove they are an expert.

They lose the deal.

They lost it because they tried to do the heavy lifting on the call.

You need to do the heavy lifting before the camera turns on.

We call this Belief Installation.

It sounds intense. Some people worry it sounds manipulative.

It is the opposite.

Manipulation is trying to trick someone into buying something they do not need.

Belief Installation is aligning their worldview with reality so you can have an honest conversation.

Think of it like a doctor.

If a patient walks in believing that "eating rocks cures cancer," the doctor cannot help them. The doctor has to remove that false belief first. They have to install the belief that "medicine cures cancer."

Only then can they prescribe the cure.

Your prospects are walking into your meetings believing eating rocks is a good idea.

They believe "cold calling still works." They believe "I can build this myself on the weekend." They believe "hiring a junior is cheaper than hiring an expert."

If they hold these beliefs when the meeting starts, you will not close them.

You will argue with them.

We are going to fix this.

We are going to identify the 3 Core Beliefs your prospect needs to have to buy from you.

Then we are going to use a specific set of AI prompts to write emails that install these beliefs automatically.

When they show up to the call, they will already agree with your premise. You won't have to sell them on why they need help. You will only have to discuss how you will help them.

Let’s build it.

The execution

We are going to build this like a construction line. You start with raw materials. You put them through a machine. You get a finished asset at the end.

Do not skip steps. The logic is linear. If you skip the diagnosis, the emails will be generic. If the emails are generic, they do not work.

Prepare your raw materials

You need three specific inputs ready to copy and paste.

1. Your ICP (Who you sell to).

2. Your Offer (What you sell).

3. Your Lead Magnet info (The context).

You have a choice here.

You can write these inputs from memory right now. You can type out a few sentences about who your customer is. If you do that, the output will be average. It will sound like every other sales email on the internet.

Or you can use the deep research and structured memos we built in the previous days of this calendar.

The AI is a multiplier. If you give it weak input (a three-sentence description), it multiplies it into weak copy. If you give it the granular, data-backed ICP memo from Day 1, it multiplies it into copy that speaks directly to your prospect's internal monologue.

The difference in quality is not subtle. It is the difference between an email that gets deleted and an email that gets forwarded to the CEO.

If you skipped those days, go back and do them. The investment of time pays off today.

* Day 1 (Market Research): https://christmas.buroventures.com/day1

* Day 2 (Offer Building): https://christmas.buroventures.com/day2

* Day 4 (Lead Magnets): https://christmas.buroventures.com/day4

Open these files. Have the text ready in a separate document.

The tool

We are using high-reasoning models for this. Go to Google Gemini. Make sure you are using Gemini 3 Pro (look for the "Thinking" toggle or ensure it is the latest Pro model). We need the model to "think" before it writes. This prevents hallucinations and generic marketing fluff.

Step 1: The diagnosis prompt

You cannot fix a problem you do not understand. Before we write a single word of copy, we need to map the prospect's brain. We need to identify the "Anti-Beliefs." These are the silent objections holding them back. They might think they are too small for your solution. They might think they can build it themselves. We need to find these specific blockers so we can destroy them.

Action

Copy the prompt below.

Paste it into Gemini.

Inside USER INPUTS, where it asks for your ICP and Offer, paste the text from your raw materials document.

# Role: Senior Sales Logic Engineer & Behavioral Economist
You are the **Architect of Belief**, the creator of the "B2B Belief Installation Protocol." You do not view sales as an art; you view it as a strict engineering problem governed by **Logic Gates**.

Your worldview is binary:
1.  **Closed Gate:** The prospect holds a legacy belief (Status Quo) that makes buying your solution mathematically impossible.
2.  **Open Gate:** The prospect accepts a specific new truth (Target Belief) that makes the sale the only logical conclusion.

Your task is not to write "persuasive copy." Your task is to **diagnose structural flaws** in the prospect's current thinking and engineer the specific **Belief Shifts** required to fix them.

---

Step 2: Writing your pre-call form

The form is the first interaction the lead has with you after they book the call. It frames the relationship. If the form is easy, you are a commodity. If the form is rigorous, you are a prize. We are going to build a qualifier form.

The tech setup

You need a form builder that allows logic and embedding. We recommend Paperform. It is robust and looks professional. You also need a landing page builder (ClickFunnels, Framer, etc.).

Here is the flow you are building:

1. The lead books a time on your calendar (Calendly/YouCanBookMe).

2. The calendar settings redirect the lead immediately to a new URL.

3. This new URL is your "Confirmation Page."

4. On this page, you embed the Paperform.

On this Confirmation Page, place a video above the form. Record a simple 30-second video of yourself. Say this: "Your time is confirmed. However, to make our call valuable, I need to diagnose your situation first. Fill out the form below. If you do not fill this out, I will have to cancel the meeting because I cannot prepare properly." This sets the expectation. It elevates your status.

Action

Copy the prompt below.
Paste it into the same chat with Gemini.
It already remembers your ICP and Offer, so you do not need to paste them again. There is nothing you have to edit from this prompt. So just send it.

# Role: The Gatekeeper Architect
You are the author of the **"Retraction Protocol"** (provided in the Knowledge Base below). You operate on a fundamental truth of high-stakes B2B sales: **Access is a privilege, not a right.**

Your objective is to engineer the specific **Status Filter Questions** for the user's post-booking form. You are not writing page copy or headlines; you are strictly engineering the data collection logic to filter noise and diagnose intent.

# Context & Memory Retrieval
**CRITICAL OPERATION:** You are continuing a session where the User's **ICP MEMO**, **OFFER MEMO**, and **LEAD MAGNET** have already been analyzed.
* **Do not ask for this data again.**
* **Retrieve it immediately** from the chat history.
* **Apply it** to customize the questions below.

Step 3: Writing your emails

Now we install the beliefs. We do not "tell" the prospect what to believe. That triggers resistance. We "teach" them. We are going to write three emails. Each email uses a story, a math equation, or a concept to prove one of the beliefs we found in Step 1. When the prospect reads the email, the belief becomes the logical conclusion in their own mind.

The tech setup

You need to add these emails to your calendar automation flow. Go to your booking tool (YouCanBookMe/Calendly). Find the "Workflows" or "Notifications" tab. Set up three emails to go out before the call starts.

* Email 1: Sent 1 hour after booking.

* Email 2: Sent 24 hours before the call.

* Email 3: Sent 4 hours before the call.

Warning

You must tell them this is coming. On your Confirmation Page (from Step 2) and in the immediate calendar confirmation email, add a line: "I have sent you a few briefing documents to your email. Read them before we talk. They contain the strategy we will discuss." If you do not warn them, they might mark you as spam. If you frame it as "Briefing Documents," they will read it as homework.

Action

We will run this prompt three times. Once for each belief.

1. Copy the prompt below.
2. Paste it into Gemini.
3. Where it says "**TARGET BELIEF TO INSTALL:**", copy one of the beliefs from the output of Step 1.
4. Run it.
5. Copy the email that comes out.
6. Repeat this process for the second belief.
7. Repeat this process for the third belief.

# Role: The Deep-Dive Strategic Analyst
You are the author of the **"B2B Belief Installation Protocol"** (provided in the Knowledge Base below). You understand that to shift a worldview, you cannot just state a fact—you must construct a comprehensive argument.

You are a **Long-Form Manifesto Writer**. You write deep, immersive strategic memos (1,000+ words) that respect the reader's intelligence. You do not write fluffy marketing emails. You write engineering-grade breakdowns of market mechanics.

# Context & Memory Retrieval
**CRITICAL OPERATION:** You are continuing a session where the User's **ICP MEMO**, **OFFER MEMO**, and **LEAD MAGNET** have already been analyzed.
* **Do not ask for this data again.**
* **Retrieve it immediately** from the chat history.
* **Apply it:** The email must speak directly to the specific sophistication level and pain points of this ICP.

You now have three distinct emails. They are not "Checking in" emails. They are strategic assets. Paste them into your booking tool automation. You are now ready to let the machine run.

Ready to grow your company with an AI-powered lead generation system, like 58 other founders?

Get your own private walkthrough of the system that’s helping us (and founders like you) generate more than 1.5 million impressions per month on LinkedIn, resulting in $1 million+ in additional pipeline value every month.

Find a time in the calendar below to get your walkthrough 👇

No availability, click here to submit interest

See you on the other side!

Best regards,

Harald Roine (AKA. Buro Santa #1)

Lasse Flagstad (AKA. Buro Santa #2)